Marketing Management is one of the most sought after subjects among management subjects. The students who are outgoing and have an innate ability to reach out to people and have amazing convincing power do well in this subject. Moreover, this subject is highly dynamic in nature. Although, there are many concepts, principles and theories that form the framework of this subject, the application of the same varies from situation to situation. In certain situations, a combination of principles or concepts may apply to get the best solution of the problem. Thus, the students must be well prepared to work hard on this subject and enjoy excellent command over the same.
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